#ULTRATOUGHLOVE
The trend of at-home gyms was at its peak and we wanted to be there for our fans who may need a cheerleader to push them through those tough workouts. We decided to provide ULTRA fans on Twitter their own custom tough love mantra, with the chance to win the real thing.
MICHELOB ULTRA
It's Only Worth It If You Enjoy It
At ULTRA we challenged the idea of winning and encouraged our audience to celebrate after the win AND during the game. To keep the celebrations going we created social content to interact with fans and explored how our other ULTRA brands may exist differently in the same spaces.
Ultra organic seltzer kits
When Michelob ULTRA released their new seltzers they wanted to promote them by sending out influencer kits. This would be an opportunity to explore what this new branding could look like in comparison to the base brand identity.
